Analisis Unsur Gharar dalam Praktik Live Shopping TikTok Shop Perspektif Fiqih Muamalah

Abstract

The development of digital technology has encouraged the emergence of various forms of online buying and selling transactions, one of which is the live shopping feature on TikTok Shop. This feature allows sellers to promote products and interact with consumers directly through live broadcasts. While providing convenience in transactions, live shopping has the potential to give rise to elements of gharar due to unclear product information. This study aims to analyze the forms of gharar in TikTok Shop's live shopping practice and examine its compliance with the principles of Islamic jurisprudence (fiqh) in muamalah. This study used a qualitative method with a library research approach, drawing on sources from scientific journals, books, and related literature. The results indicate that elements of gharar can arise through unclear product quality, incomplete information, excessive promotion, and discrepancies between the displayed product and the goods received by consumers. From a fiqh muamalah perspective, live shopping is essentially permissible as long as it meets the pillars and conditions of a sale and purchase and does not involve elements of fraud or gharar that harm either party. Therefore, transparency of information and honesty in promotions are crucial aspects of digital transactions that comply with Sharia principles.